Project Summary

BrushBuddies.com is an e-commerce platform specializing in dental care products. The project aimed to redesign the website for better usability and higher sales conversions.

Design Execution

• Conducted user research to identify pain points in product browsing and checkout processes.

• Designed a fully responsive e-commerce website with an intuitive navigation structure.

• Created engaging product pages with clear call-to-action buttons, optimizing the user journey.

• Collaborated with developers to ensure seamless integration of front-end designs.

Problem Solved

• Improved product discovery and checkout processes, reducing cart abandonment rates.

• Increased website sales through enhanced usability and mobile responsiveness.

Skills

• E-Commerce Design, Responsive Web Design, User Flow Optimization, Figma, Prototyping, Collaboration